Alura Form is a sportswear and athleisure brand founded by Noëmi Louisa, created from a belief that movement should feel as good as it looks.

Made by the idea that clothing plays a quiet but powerful role in how we move through life, Alura Form is designed for balance, between strength and softness, form and comfort, intention and ease. Each piece is made to support movement without restriction, while remaining effortless enough for everyday wear.

Alura Form exists in the space between performance and lifestyle. It’s not about pushing limits or chasing perfection, but about honoring the body and moving with intention,  whether that’s Pilates, yoga, stretching, walking, or simply living day to day.

Designed to be worn beyond the workout, Alura Form pieces are created to move seamlessly from movement to moments of rest, confidence, and presence. Comfort is never sacrificed for style, and style never compromises function.

At its core, Alura Form reflects a mindful approach to movement and self-connection, where how you feel in what you wear truly matters.